New Opportunities in Business and Development

Title of this Module
New Opportunities in Business and Development

Description
Businesses need to constantly seek new ways to expand and diversify their customer base in order to remain a viable option in a competitive market. New business opportunities can be found in many directions: strategic partnerships with other businesses, expanding your market over a larger geographical base, developing new products for niche markets, or promoting a strong web presence for your products and services. Whichever direction you go in to create new business opportunities, one thing is certain, without clear and communicative business writing, you will be limiting your chances for success before you even leave the starting block.

Module objectives
When trying to enter a new market, or enter a strategic business relationship, you will need to produce lots of new written content on your product or service. Marketing texts, press releases, technical specifications, business presentations, all of these require good use of English vocabulary with perfect English grammar in order to achieve the desired effect.
After going through this module, the participants will have an understanding of the changes in the business environment, market and customer expectations and how they can harness technology to expand their company and gain more customers and business partners.

Duration
The duration of this Module is 3 hours.

Unit M10U01

1
Unit M10U01

The impact of the global market: are we local or global companies?



Unit M10U02

1
Unit M10U02

Who’s your customer? The importance of the correct marketing analysis



Unit M10U03

1
Unit M10U03

Preparing for the future - are we ready for the changes in business environment, market and customers profile?



Unit M10U04

1
Unit M10U04

Changing organizational culture



Unit M10U05

1
Unit M10U05

ICT, a tool for increasing competitiveness and profitability



Unit M10U06

1
Unit M10U06

Leading for tomorrow: Cooperation versus Competition



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Enrolled: 2 students
Lectures: 6