Management versus leadership – Branding your company
Title of this Module
Management versus leadership – Branding your company
Description
The Module includes materials about the basic terms in management, styles of management, leadership description and main principles, branding procedure and examples. The participants will receive important knowledge about the female leadership styles, how to establish a brand in their country.
Module objectives
The main objectives of the current module include basic skills that each entrepreneur should have in order to mange better his business and employees, to establish better relationship in the company and one leadership process that will benefit its activities.
Duration
The duration of this Module is 5 hours.
Unit M03U01
Difference between Management and Leadership
Unit M03U02
Leadership Styles
Unit M03U03
Female leadership - the style of the 21 Century
Unit M03U04
Profiles of leadership in the Balkan Area
Unit M03U05
Barriers women face: Risk, Rescue, & Righteousness
Unit M03U06
Particle/practical examples of female leaders in the Balkan Region
Unit M03U07
Brand management- The Basics of Branding
Unit M03U08
Product marketing- Pricing- Distribution
Unit M03U09
Branding and Exports
Unit M03U10
Branding and social media
Unit M03U11
What Your Company Logo Says About Your Brand
Unit M03U12
Establish a Brand – Current situation in each country, possibilities and market needs Best practices on Branding companies in Balkan Countries
