Management versus leadership – Branding your company

Title of this Module
Management versus leadership – Branding your company

Description
The Module includes materials about the basic terms in management, styles of management, leadership description and main principles, branding procedure and examples. The participants will receive important knowledge about the female leadership styles, how to establish a brand in their country.

Module objectives
The main objectives of the current module include basic skills that each entrepreneur should have in order to mange better his business and employees, to establish better relationship in the company and one leadership process that will benefit its activities.

Duration
The duration of this Module is 5 hours.

Unit M03U01

1
Unit M03U01

Difference between Management and Leadership



Unit M03U02

1
Unit M03U02

Leadership Styles



Unit M03U03

1
Unit M03U03

Female leadership - the style of the 21 Century



Unit M03U04

1
Unit M03U04

Profiles of leadership in the Balkan Area



Unit M03U05

1
Unit M03U05

Barriers women face: Risk, Rescue, & Righteousness

Unit M03U06

1
Unit M03U06

Particle/practical examples of female leaders in the Balkan Region



Unit M03U07

1
Unit M03U07

Brand management- The Basics of Branding

Unit M03U08

1
Unit M03U08

Product marketing- Pricing- Distribution



Unit M03U09

1
Unit M03U09

Branding and Exports

Unit M03U10

1
Unit M03U010

Branding and social media



Unit M03U11

1
Unit M03U11

What Your Company Logo Says About Your Brand

Unit M03U12

1
Unit M03U12

Establish a Brand – Current situation in each country, possibilities and market needs Best practices on Branding companies in Balkan Countries



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Enrolled: 2 students
Lectures: 12